At the centre of your marketing
We work with early-stage founders to develop brand fundamentals and create tailored marketing strategies that deliver results fast.
Brand fundamentals
We establish the foundations of your brand. Grounded in competitor research and your unique selling points, we craft a narrative that resonates with your audience, driving engagement, conversion, and trust.
Marketing strategy
We develop marketing plans that support your business goals. Whether you’re launching a product or building brand awareness, we bring understanding of your audience and objectives, and a clear path to growth.
Delivery and execution
We bring your strategy to life as an extension of your team. From social content and email communications, to website updates and press coverage, we implement every tactic with precision to ensure optimal performance.
Our story
Good Yolk was born out of a clear purpose, to help mission-led startups realise their brand potential.
Having worked with agencies for the better part of two decades, we’ve seen the good, the bad, and the ugly. Which is why we set out to create something better.
We work directly with founders to establish the fundamentals and create tailored marketing strategies that deliver results fast. No red tape, no unexpected costs, just an exceptional, personalised service for commercial growth.
And we care about the social value of our work. So, we partner with organisations where we can make a real-world impact and have some fun along the way.
We’re Good Yolk, made up of good folk. And yes, we love eggs!
Purpose
Vision
Mission
Built on integrity
We’re honest and transparent, saying it as it is without all the fluff and jargon, so the facts are always clear.
Designed for change
We adapt our approach to meet the needs of others, providing the right support for optimal results.
Driven to connect
We communicate clearly and consistently, getting straight to the point, so everyone is aligned.
Fueled by ambition
We always ensure our clients get the best results, because when they succeed, so do we.
Kat
Director and Co-Founder
I help mission-led businesses turn their work into stories people actually care about. With a background in marketing and PR, I specialise in brand positioning and earned media that builds long-term trust.
I work with founders to articulate what sets their business apart, shape a strong narrative, and put it in front of the right audiences.
Leighton
Director and Co-Founder
Over the last 10 years, I've been working with businesses to craft compelling narratives and develop campaigns that captivate audiences across the globe, driving pipeline and revenue growth.
My aim is to build your brand and create a marketing strategy that aligns with your commercial goals, setting you up for success from day one.
Let's get cracking!
Interested in finding out more about how we can support you to realise your brand potential?
Complete our contact form and we'll get back in touch with you as soon as possible.